Bloomberry’s MegaFUNalo Launches to Compete in Philippines’ Booming Online Gaming Market💡

Updated: April 14, 2026

Bloomberry Resorts Corporation, led by billionaire Enrique K. Razon Jr., is making a significant foray into the online gaming sector with the soft launch of its new platform, MegaFUNalo. Aimed at revolutionizing the Filipino gaming experience, MegaFUNalo features a wide range of games, free Viva-produced movies, and engaging live shows. This new venture is a direct challenge to market leader DigiPlus Interactive Corp., which dominates the online gaming space with its BingoPlus platform.

MegaFUNalo’s unique offerings:

MegaFUNalo’s approach is distinct from other platforms, combining both gaming and entertainment under one roof. The site offers a variety of casino games, such as poker, blackjack, roulette, and baccarat, alongside more casual games like slots and arcade-style titles. As an added bonus, users can access a wide library of free movies, including action, comedy, fantasy, and Koreanovelas, all available to registered players. This cross-category offering is designed to appeal to a broad demographic of Filipino players, distinguishing it from the often repetitive content of its competitors.

In terms of registration, MegaFUNalo has ensured that players can start with 500 free credits to explore the platform. However, a deposit is required before users can gamble. Despite its soft launch, the platform has generated significant interest, with analysts noting a rise in Bloomberry’s share price following the announcement of MegaFUNalo.

To compete with DigiPlus, which boasts over 7.5 million monthly active users as of 2025, Bloomberry has committed to heavy spending. Reports suggest that the company is investing between ₱1 billion to ₱2 billion every quarter in advertising and promotions alone, aimed at boosting the platform’s visibility and attracting new customers. This large-scale marketing effort is vital for gaining market traction and closing the gap with established players.

Despite these efforts, analysts, such as Jeri R. Alfonso of Unicapital Securities, caution that MegaFUNalo will face a tough challenge in gaining substantial market share in the near term. While the new platform has captured initial interest, DigiPlus has spent years building its user base, and new entrants like Travellers International and Hann Holdings are also preparing to launch their own platforms, further crowding the space.

Alfonso points out that it will take significant time for Bloomberry to catch up with the likes of DigiPlus, which has already made substantial strides. DigiPlus, for example, took three years to build its massive user base, expanding from 800,000 active users in 2022 to 7.5 million by 2025. To compete, MegaFUNalo needs to offer larger jackpots and more compelling user incentives to draw players from existing platforms.

Market dynamics and the competitive landscape:

The online gaming market in the Philippines is rapidly evolving, and while MegaFUNalo is entering the race with bold ambitions, it faces stiff competition. Analysts like Ron Acoba of Trading Edge Consultancy note that DigiPlus has entrenched itself as the market leader, with a loyal user base that may prove difficult for newcomers to break into. Despite the challenges, the potential for growth in the Philippine online gaming sector is immense, with projections estimating the market’s worth at PHP 261 billion by 2025.

Bloomberry’s move into online gaming is a strategic pivot aimed at capitalizing on this boom. Historically known for its luxurious Solaire-branded resorts, Bloomberry’s entry into the digital space is a response to the Philippines’ evolving gaming landscape, where online platforms are now generating more revenue than land-based casinos. With MegaFUNalo, Bloomberry hopes to capture a significant share of this growing market by offering a unique blend of entertainment and gaming.

While the long-term potential for MegaFUNalo is significant, Bloomberry faces several hurdles. The online gaming sector in the Philippines is quickly becoming saturated, and DigiPlus’ dominance means that newcomers will need to work hard to differentiate themselves. Bloomberry’s investment in customer acquisition, especially through aggressive marketing strategies, will be crucial in determining whether MegaFUNalo can carve out a sustainable niche in this competitive market.

Despite the optimistic outlook for the platform, some analysts believe it may take years before MegaFUNalo becomes profitable. As reported by Manila Bulletin, Abacus Securities has warned that the venture’s losses will likely persist well into 2026, as Bloomberry continues to funnel money into marketing and development costs. Additionally, the company is working with a third-party provider to develop the mobile app, which means that Bloomberry will have to share revenue with the provider if the platform becomes profitable.